Perspectives is the thought-leadership publication from NEF Consulting.
This issue presents ground-breaking thoughts on the “money” and “value” conundrum. Though approaching from different angles, the articles suggest that the relationship between money and value(s) abounds with frictions and contradictions. It therefore seems paradoxical that money often remains equated with value in contemporary political discourse.
This issue explores latest insights into human behaviour and how they can help organisations make better decisions. The picture that emerges is that people are far from being the rational actors that our economic models say we are. Humans evolved to compete and cooperate socially in complex ways, and to react to circumstances according to ‘fast thinking’ rules of thumb, not logic. We develop habits that no longer make sense but which we find hard to break. We take decisions that are in no-one’s interest, least of all our own. And on the whole we are blind to all this irrationality – at least in ourselves. Behavioural economics examines how this irrationality affects economic choices.