Rebecca Armstrong

ASSOCIATE

E: research@nefconsulting.com

Rebecca is an experienced sustainable tourism consultant, passionate about empowering and engaging local communities in the process of using tourism responsibly to generate social and economic development benefits. Her MSc in Responsible Tourism Management (Distinction), for which her research focused on the conditions for the success of community-based tourism, adds to her hands-on experience of working with large mainstream travel companies as well as consultancy assignments from local to international level on sustainable tourism development.

Rebecca has strong experience and understanding of both mainstream tourism industry and markets and local level tourism; a flair for qualitative and quantitative research, strategic analysis and problem-solving; experience in appraising the impacts of tourism and trained in social impact assessment techniques; strong inter-personal skills in stakeholder engagement, communication, reporting and advocacy and an understanding of regulatory and policy frameworks.

Rebecca is Welsh, and grew up in Ceredigion. Thriving rural tourism and the vibrancy and uniqueness of the Welsh language, landscape and heritage are issues very close to her heart. She speaks conversational Welsh.

New Economics Foundation

NEF aims to create a new economy that works for people and within environmental limits. We are guided by three missions:

Build a fast and fair transition
To a green economy through a deep and equitable transformation to address the climate crisis.

Guarantee economic security for all
By rebuilding effective and sustainable public services to give everyone access to life’s essentials.

Shift power to people and communities
Through democratic ownership of the economy and devolving political power.

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