HEAD OF MARKETING & TRAINING
T: + 44 (0) 207 820 6352
Mary-Lou joined NEF Consulting, on a part-time basis, in 2013. She leads on development and implementation of the marketing strategy and on all training projects and programmes.
Before joining NEF Consulting, Mary-Lou was a marketing and communications consultant, trainer and coach for over ten years. A long-term consultant on government-funded dissemination and communications programmes, Mary-Lou also advised on marketing strategy and implementation for organisations including an industry think tank, various publishers and professional membership bodies. Previously, she was Marketing Director for a publishing and events company and has extensive experience of leading sales and marketing teams in academic and professional publishing organisations.
A Fellow of the Institute of Direct Marketing, Mary-Lou has an MA in English. When not working for NEF Consulting, Mary-Lou still advises organisations on marketing and coaches individuals on copywriting. She has qualifications in various design disciplines including typography, garden and interior design.
As well as leading the training programmes, Mary-Lou manages workshop programmes to support clients to develop a Theory of Change. She also acts as advisor to, and becomes involved in other projects where her skills and experience are appropriate. Examples include:
- The Prince’s Trust 40-year review – co-authoring the NEF Consulting report and working with the Prince’s Trust on communications.
- Infographic design management for the Sustainability Development Unit (SDU), funded by NHS England and Public Health England.
- Infographics design management for Balfour Beatty annual impact assessment.
Mary-Lou has developed and delivered a range of training and coaching programmes prior to joining NEF Consulting where she is leads the training and capacity building programme.