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Collaboration on sustainability a win for customers and the environment

A collaborative sustainability initiative for the pineapple industry has the potential to yield strong customer welfare and environmental benefits, a study from NEF Consulting has found.

Commissioned for the Fairtrade Foundation, the study mapped three scenarios in which retailers agreed to a specific set of sustainable and ethical production standards and paid a premium for sustainable and ethical pineapples.

Using a Social Cost Benefit Analysis (SCBA) approach, the study found even the conservative approach yielded a benefit-cost ratio of 1.4, increasing to 5.6 in the most optimistic case.

The Fairtrade Foundation commissioned the case study to demonstrate how collaboration for sustainability purposes might be consistent with competition law.

Click here to find out more and read the final report.