This specialist study evaluated the degree of ‘clone town’ status and the strengths, weaknesses, opportunities and threats that Twickenham faces with regards to its distinctive assets and local sourcing.  We were commissioned to cross-examine best practice from other similar towns, and produced a holistic analysis of the existing commercial character of Twickenham town centre, alongside robust recommendations for creating a distinct sense of place. NEF Consulting also facilitated engagement meetings with the town’s landlords, and advised on the marketing materials produced for potential new retailers, promoting practical steps on sustaining distinctiveness, local economy and heritage value within their commercial operations.